Amazon will announce new on September 25

Enlarge / An Amazon Echo machine.


Amazon has introduced that it’ll maintain an occasion on September 25 to announce new merchandise. The corporate’s invites point out that it’ll focus on “new issues from the Amazon Gadgets and Companies workforce” on the occasion.

Amazon held an identical occasion across the identical time final yr, when it introduced a plethora of recent units, together with a brand new Echo Dot, Sub, Present, and extra—the vast majority of the Echo line was refreshed. That looks as if a extra probably focus for this yr’s occasion than the Fireplace TV, as Amazon introduced new Fireplace TVs and a brand new Fireplace TV Dice at IFA only in the near past. Nevertheless, Fireplace TV tablets are a risk.

We’re unsure whether or not will probably be fairly the gauntlet that final yr’s occasion was—Amazon introduced greater than a dozen merchandise then. And there is not a powerful case to be made that the corporate’s lineup is as in want of refreshes because it was then. However should you’ve purchased into the Amazon ecosystem and Alexa, that is the occasion you may need to keep watch over to be taught what new gear you possibly can add to your setup.

Amazon’s product technique has been to convey its companies into customers’ properties with Alexa and a plethora of devices tailor-fit for various components of the house. The lineup is already strong, however on condition that the aim is to be complete, we would not be shocked to see a completely new product or two along with updates to present Echo units.

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