Opinion put up by
C. Scott Brown
Final week, Samsung formally unveiled the Samsung Galaxy Notice 10 and Notice 10 Plus. The newest-and-greatest flagships from the corporate sport all of the bells and whistles one would count on from a smartphone on the high of its class (nicely, apart from one characteristic).
To additional entice you to spend $1,000 or extra on a model new Notice 10, Samsung is promoting them in some actually neat colorways, together with one referred to as Aura Glow, which appears similar to the gradient designs of the Huawei P30 Professional. There’s additionally Aura Blue, Aura White, Aura Black, Aura Pink, and Aura Pink.
Or is there? Whereas all these smartphone colours do exist for the Notice 10 line, there are some vital limitations. As an illustration, the Aura Blue shade is just obtainable in the US and solely on the Notice 10 Plus and provided that you purchase from Finest Purchase or immediately from Samsung. Aura Pink, alternatively, isn’t obtainable in the US in any respect, neither is Aura Pink.
To be clear, though there are six potential colours for the Notice 10, solely three of them can be found for all machine variants in each location: black, white, and Aura Glow.
Though Samsung might be essentially the most egregious offender with regards to providing region-locked smartphone colours, it isn’t alone within the apply. OnePlus does the identical factor, and Xiaomi and Huawei have each launched region-exclusive designs a number of instances.
From a producing and advertising and marketing standpoint, limiting the promotion of various colorways to sure components of the world is sensible. That doesn’t make it any much less annoying, although, and there’s nonetheless no logical cause to not provide all colours on-line for individuals who wish to purchase direct.
I get it: Delivery all colours in all places wouldn’t work
Logistically, it could be loopy for Samsung or any massive smartphone producer to provide six completely different smartphone colorways for a tool after which promote and promote all these colorways in each nation.
The most important drawback with attempting to do that can be provide and demand. What in case you ship two million pink Galaxy Notice 10 units to the US however discover out nobody likes it there? Then you’ve got product sitting on cabinets accumulating mud, which not solely means misplaced income but additionally the wasted expense of delivery these objects there within the first place.
It might be logistically troublesome for an OEM to supply each smartphone shade in each store world wide. That is not what I am asking for.
On that very same entrance, selling all six colours of the Notice 10 line could possibly be an excessive amount of data for a advertising and marketing division to deal with. Granted, Apple appeared to do it simply nice with its colourful line of iPhone XR smartphones, which have bought one of the best of all iPhones because the 2018 launch — however I can perceive why a advertising and marketing crew would say six colorways is simply too many for shoppers to deal with.
There’s additionally the problem of various cultures and what they need and discover “cool.” A middle-aged businessman residing in a single a part of the world may outright reject the thought of proudly owning a cellphone that isn’t black, white, or another impartial shade, whereas an identical man residing in a distinct a part of the world may love a vivid blue or purple smartphone. Certainly, Samsung (and different OEMs) have a whole lot of knowledge to point out the place sure colorways will work nicely and the place they received’t.
This all makes excellent sense to me. Nonetheless, it nonetheless doesn’t clarify why I can’t get the smartphone shade I need no matter the place I stay.
Why can’t I simply purchase on-line?
I completely concede that a random particular person strolling right into a random smartphone retailer in any random a part of the world shouldn’t anticipate finding all six colours of the Samsung Galaxy Notice 10 on provide. Nonetheless, it makes zero sense to me why that very same particular person can’t log on and purchase any variant in any shade regardless of the place she or he may stay.
The Aura Pink and Aura Pink variations of the Notice 10 exist. They’re bodily obtainable. Why received’t Samsung promote them to me?
Let’s transfer away from Samsung and discuss one other firm that loves to supply region-exclusive smartphone colours: OnePlus. Just lately, OnePlus launched the OnePlus 7 and OnePlus 7 Professional. The 7 Professional is available in three colours: Nebula Blue, Mirror Grey, and Almond, all of which I should buy from OnePlus.com proper now.
OnePlus constructed its model on on-line gross sales slightly than stocking bodily retailers. So why is it region-locking colorways?
Nonetheless, the vanilla OnePlus 7 (which isn’t obtainable in the US in any respect) is available in Mirror Grey, Nebula Blue, and pink. If you would like pink, although, that you must stay in India or China, because the pink variant isn’t obtainable outdoors these international locations. Within the U.Okay., the Nebula Blue shade isn’t obtainable both, leaving our pals throughout the pond actually one selection with regards to the colour of their OnePlus 7.
This is senseless to me. If I — a United States citizen — wish to purchase a pink OnePlus 7, why can’t I? I totally understand I may hit up eBay or another third-party retailer and discover the machine I need, however why can’t I’m going to OnePlus.com and order the cellphone I need within the shade I need? Isn’t that half the purpose of shopping for stuff on-line, to have the ability to get no matter we wish with no need to fret about whether or not the native store carries it?
Colourful choices are nice, however not if I can’t get them
For years, the smartphone trade appeared fairly boring when it got here to distinctive colours and designs. Most smartphones got here in a single shade — often black — and even when a number of colours have been on provide they have been at all times impartial, like darkish grey, or white.
Just lately, although, Chinese language smartphone producers took the chance of providing completely different smartphone colours and located that buyers flocked to them. The Huawei P20 Professional from 2018 was in all probability the most important illustration of this new development with Huawei telling us it bought extra P20 Professionals within the Twilight colorway than it did every other, together with black.
Now, Samsung is getting in on the motion, providing a number of fascinating colours of the Samsung Galaxy S10 household and the brand new Notice 10 household, as nicely. I, for one, am so completely satisfied to see this development, as smartphones ought to be enjoyable and characterize you, the proprietor. The extra selection you’ve got, the higher, so far as I’m involved.
It is dangerous type to checklist out all of the obtainable colours of a smartphone however then not provide these colours to everybody.
However that selection means nothing in case you can’t really select. Within the case of the Notice 10 line, Samsung seems to offer six colours however, in actuality, solely constantly presents three — and two of these three are simply common ol’ black and white. That takes all of the enjoyable out of it.
It might be really easy for Samsung — or every other OEM — to advertise and promote particular colorways of smartphones in particular areas of the world the place it is sensible to take action whereas concurrently providing the total shade gamut on-line. The truth is, wouldn’t or not it’s cost-effective to solely ship out impartial colorways of a brand new machine to bodily retailers after which simply say different colours can be found on-line? Doesn’t that make sense?